88NINE RADIO MILWAUKEE
Advertising Case Study
I had the great opportunity through my Advertising Design Class at MIAD to work with 88Nine Radio Milwaukee on a campaign to increase listenership and streaming from music listeners aged 18-24 in the Milwaukee Area.
The Marketing team stressed the importance of taking ourselves into account as part of the target audience, so that became a big influence in our campaign. We also took inspiration from the flat color illustration style that is being used by major media companies such as Facebook and Spotify at the moment.
We wanted to keep the positivity that radiates from 88Nine at the forefront of our campaign by using bold illustrations, bright colors and non-representational characters in order to represent the wide variety of listeners 88Nine caters to.
This campaign was created by a 3 person team comprised of my peers,
Tony Holz and Julien Wilks, and myself.